Marketing, in the traditional sense of the word, is changing. It used to be about flyers, brochures, signage, billboards, TV ads and more. And to a certain degree it still is. But in today's economy, media is what sells. I am not talking about traditional news media, although they do it …
Digital Marketing Strategy
The #1 Reason to Use Social Media in Business
If social media served only one purpose, it would be to drive people back to your website. Social media is simply an extension of your core platform. Indeed, it is a great place to share your ideas and let them spread across the internet. But your website should always be your core platform. I …
5 Ways to Turn Your Real Estate Blog Into a Lead Generation Machine
In many ways, smart realtors have it easy. In a field full of generalists, positioning yourself as an expert in a specific region or knowledge base will help put you head and shoulders above the crowd. Below are some of the ways I would advise my real estate friends to position their blog content …