For many businesses, there is a misunderstanding about how social media can generate new customers. When it comes to social media marketing, there are believers and non believers. Let's pretend you're somewhere in the middle. Below are the top five ways that social media can convert prospects …
Digital Marketing Strategy
The 5 Minimum Requirements of an Effective Online Business Presence
If you're in business, you need to have an online presence. If you're just starting out, here are the five things you should consider incorporating into your current plan. …
What is “Digital Sharecropping”?
Digital sharecropping occurs when you build you online presence on a platform you don't own (i.e. Facebook, Google+, Medium, Tumblr, etc.) The content essentially belongs to the platform, not you. This poses quite a significant risk to your longterm interests. If one of these social media/blog …