Any time I consider working with a new client to help with their digital marketing efforts, there is one key thing that I always want to know: How much a client is worth to them for a lifetime of patronage? Business is simple (but not easy!). The bottom line is determined by revenue, minus …
Digital Marketing
PPC Advertising Basics: An Overview for Business Owners
Every day, millions of people are clicking online ads to find products and services. Probably many more than you imagine. After all, you might be thinking, "who clicks those ads anyway"? It turns out, a lot of people. Online advertising (also known as PPC advertising or pay-per-click …
How to Delegate Your Online Marketing Activities
Business owners and managers know that delegating anything can be difficult. When you account for workflow issues, task management, quality of work and all the challenges involved with execution, it's no wonder we have a hard time letting go of the reigns. When your business gets to a certain …