KVNW – Digital Marketing That Works – Toronto, Canada
I am fortunate to receive generous amounts of referrals from my clients, contacts and friends. But asking for referrals can be awkward—both for you and your clients or contacts. There’s a lot at stake when attaching your reputation to someone else’s. That said, there are many things you can …
Any time I consider working with a new client to help with their digital marketing efforts, there is one key thing that I always want to know: How much a client is worth to them for a lifetime of patronage? Business is simple (but not easy!). The bottom line is determined by revenue, minus …
Marketing, in the traditional sense of the word, is changing. It used to be about flyers, brochures, signage, billboards, TV ads and more. And to a certain degree it still is. But in today's economy, media is what sells. I am not talking about traditional news media, although they do it …
