I am fortunate to receive generous amounts of referrals from my clients, contacts and friends. But asking for referrals can be awkward—both for you and your clients or contacts. There’s a lot at stake when attaching your reputation to someone else’s. That said, there are many things you can …
Social Media
The Right Way to Calculate the ROI of Digital Marketing
Any time I consider working with a new client to help with their digital marketing efforts, there is one key thing that I always want to know: How much a client is worth to them for a lifetime of patronage? Business is simple (but not easy!). The bottom line is determined by revenue, minus …
The 5 Don’ts of Social Media Marketing
Social media is one part cocktail party, one part conference and one part wild west. Most importantly, it's a communication tool like anything else. Below are the 5 things not to do on social media for your business. 1) Don't talk about/promote yourself all the time Have you ever …