Marketing, in the traditional sense of the word, is changing. It used to be about flyers, brochures, signage, billboards, TV ads and more. And to a certain degree it still is. But in today's economy, media is what sells. I am not talking about traditional news media, although they do it …
Social Media
The #1 Reason to Use Social Media in Business
If social media served only one purpose, it would be to drive people back to your website. Social media is simply an extension of your core platform. Indeed, it is a great place to share your ideas and let them spread across the internet. But your website should always be your core platform. I …
Don’t Be a Hero: Outsource Your Online Presence
Note: This article is written for established companies who are looking to grow their business and reach new customers online. If you're a freelancer or start-up, you may find it beneficial to start small and grow your own online presence. The learning experience will serve you when it comes time to …