Successful pay-per-click (PPC) advertising pays for itself, in dividends.
For pay-per-click (PPC) advertising to be successful, a significant amount of strategy and time must go into the setup and management of the campaigns. We handle it all with you, then manage and refine your ads on a monthly basis to ensure you’re spending your money wisely.
- Google AdWords
- Google Display Network
- Bing Ads
- Facebook, Twitter, LinkedIn
- Various other ad networks
- Search Advertising
- Social Media Advertising
- Display Advertising
- Local Listing Advertising
- Video Advertising (coming soon)
Expert PPC services to increase qualified traffic & drive leads
Online marketing is a necessity if you want to be successful in the modern business world. Whether you sell products or services online, in a shopping mall or in a small corner store, most people search for what they want online before they actually make a purchase. If they don’t find you, they’re going to find one of your competitors. Digital marketers can offer several options to increase your online visibility, one of which is PPC.
What is PPC?
PPC stands for “pay-per-click” and it refers to online advertising where you only pay if someone clicks on your ad. These ads are generally found along the right hand side and at the top of search engine results pages. Google, Yahoo and Bing all have their own PPC programs, and it is possible to create incredibly specific ads that can target your prospects by location, age, gender, interests and specific keywords or keyword phrases.
Another form of pay-per-click advertising is creating display ads. These can be text ads or graphics, and they are shown on specific websites, not the search engine results pages. Many people create informational websites or blogs and then place display ads on the site that promote products and services in the same niche, as a way to monetize. You can also create display ads for your own business and target specific websites to place them on, or allow Google to place them on appropriate websites in your industry or niche.
Remarketing or “retargeting” is a form of PPC advertising where someone visits your website, then your ads will be shown to them as they continue surfing on other websites. This is accomplished by adding a line of code to your website that places a cookie on visitor’s computers. When they visit websites that feature display ads, your ad may be part of the mix.
Benefits of using PPC in your online marketing campaigns
One of the primary benefits of using PPC advertising as part of your online marketing campaign, is that the ads start showing almost immediately and you can start generating traffic the same day. With other forms of lead generation such as search engine optimization, results could take months. Pay-per-click also allows for greater control, because you write the ads, you set the parameters and you can change these details anytime you like.
A narrow focus for greater returns
Since PPC advertising allows marketers to drill down and get very specific about who is seeing their ads and when, the ROI is often much higher than with traditional advertising. When you know that only males living in the west end of Toronto who are between 35 and 50 and awake after 2am will be viewing your ad, you’re able to create extremely targeted ad copy that virtually ensures clicks. With PPC advertising, you’re in the driver’s seat and you decide who will see your ad, where they will see it and when.
Common PPC misconceptions
Many businesses shy away from getting into pay-per-click advertising for a variety of reasons. They may think it is too expensive, they feel no one actually clicks on PPC ads, or the entire process is too complex to navigate successfully. Since you’re able to set your own budget within the various PPC programs, it only has to be as expensive as you want it to be, and high quality campaign management can reduce your cost-per-click to make it even more manageable.
As for PPC ads being largely ignored, nothing could be farther from the truth. Some stats say more than 60% of clicks for high commercial-intent keywords are on PPC ads, and over 40% of clicks are on the top three spots of a search engine results page. PPC ads typically occupy the first several spots. Running a PPC campaign successfully can become complicated, but that’s why you outsource it to an expert and continue to focus on what you do best.
It always helps to have an expert in control
We have extensive knowledge and experience setting up, creating and managing PPC campaigns. We will help you pinpoint the ideal demographic and fine-tune your ads each month, so you feel comfortable that you are spending your money wisely. With pay-per-click advertising, it’s all about generating leads and maximizing conversions, and we can help you take the online component of your business to the next level. Contact us today to get the process started.
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