When you think about content marketing, your first instinct may be to focus primarily on the services you offer. However, this approach will do little to cultivate trust and longstanding appeal to your audience. If your content is entirely focused on what your business offers, then you have lost …
content marketing
The Hard Thing about Creating Content—and How to Overcome It
While making my coffee this morning, I was thinking about why I always seem to plan to write content for this blog, but, for one reason or another, it falls to the end of my priority list. And I see this happening with my clients as well. They know that good content is key to generating web …
5 Ways to Turn Your Real Estate Blog Into a Lead Generation Machine
In many ways, smart realtors have it easy. In a field full of generalists, positioning yourself as an expert in a specific region or knowledge base will help put you head and shoulders above the crowd. Below are some of the ways I would advise my real estate friends to position their blog content …