Any time I consider working with a new client to help with their digital marketing efforts, there is one key thing that I always want to know: How much a client is worth to them for a lifetime of patronage? Business is simple (but not easy!). The bottom line is determined by revenue, minus …
digital marketing
How to Delegate Your Online Marketing Activities
Business owners and managers know that delegating anything can be difficult. When you account for workflow issues, task management, quality of work and all the challenges involved with execution, it's no wonder we have a hard time letting go of the reigns. When your business gets to a certain …
The 5 Don’ts of Social Media Marketing
Social media is one part cocktail party, one part conference and one part wild west. Most importantly, it's a communication tool like anything else. Below are the 5 things not to do on social media for your business. 1) Don't talk about/promote yourself all the time Have you ever …