Business owners and managers know that delegating anything can be difficult. When you account for workflow issues, task management, quality of work and all the challenges involved with execution, it's no wonder we have a hard time letting go of the reigns. When your business gets to a certain …
email marketing
How Much is Too Much: The Ideal Frequency of Email Newsletters
Business owners often wonder how frequently to send out email newsletters to their subscribers. The answer depends on one thing: the value of your emails to your subscribers. If people are loving your newsletters, send them regularly and often. If your newsletters aren't packed with value, …
The Simplest Digital Marketing Strategy for Small Businesses
Online marketing can yield results without sophisticated or technical skills. Below is an example of a basic online marketing strategy that small businesses owners and managers can implement today with little resources. 1) Get a decent website It doesn't need to be the most expensive or …