I recently went back to using Google Apps for Business as my email hosting solution. And I’ll never go back to self-hosted services. First, I’ll explain the difference between hosted and self-hosted mail services. Then I’ll explain why Google should be your only choice. …
small business
How Much is Too Much: The Ideal Frequency of Email Newsletters
Business owners often wonder how frequently to send out email newsletters to their subscribers. The answer depends on one thing: the value of your emails to your subscribers. If people are loving your newsletters, send them regularly and often. If your newsletters aren't packed with value, …
The Simplest Digital Marketing Strategy for Small Businesses
Online marketing can yield results without sophisticated or technical skills. Below is an example of a basic online marketing strategy that small businesses owners and managers can implement today with little resources. 1) Get a decent website It doesn't need to be the most expensive or …