If you haven’t yet heard of growth hacking, it’s something you may find very interesting.
Growth hacking applies to converting website visitors into sales/sign-ups/clicks etc. in unconventional but psychologically persuasive ways.
There are various forms of growth hacking techniques (we’ll discuss the white hat methods here), some of which are listed below:
- Blogging – creating content worth sharing (aka content marketing on a mass scale)
- Minimal home page design – read this growth hacking article to see how giving less options converts more
- Modal popups – those popovers you see at various times throughout your browsing experience on some sites (example plugin)
- Guest posting – writing blog content for other blogs and gain more traffic
- Using a different colour call-to-action button than the rest of the website to draw the eye to the most important action step
- Social media and website automation tools (lets you set triggers and automatically perform a function on your behalf)
- After post call-to actions – tell the visitor what to do next after each post/page
- Social sharing buttons
If you’re interested in learning more, these are some of my favourite sites:
- http://www.growhack.com/
- http://growthhackers.com/
- http://okdork.com/ (business and growth hacks)
