For the purpose of this website, “White Hat” means honest, legal and best-practice methods of digital marketing.
The opposite is “Black Hat”, which relates to practices that are not approved by search engines or other third-party platforms.
Black Hat tactics may also include spammy behaviour, buying backlinks or any other form of “gaming” search engines. They may also include buying likes, followers and engagement for your social media accounts.
To us there is only one policy for us at KVNW Digital Marketing, and that is White Hat.
Of course, there are ethical ways to achieve your online objectives quickly and ethically. Examples include automation techniques and conversion rate optimization tactics found mostly in the Growth Hacking part of this website.
We don’t put your website at risk with any illegitimate forms of SEO or digital strategies. We don’t buy social media followers or pay for blog syndication on blog networks.
We do the real, hard work of doing search engine optimization and digital marketing.