Every weekday, consistently and without fail, I receive two emails. The two emails I receive are from NextDraft and The Skimm. These e-mails contain curated batches of news which help me to stay informed about what’s going on in the world without spending hours digging through various news sites …
How to Attract and Keep Clients Using The “Tie-In” Content Marketing Strategy
When you think about content marketing, your first instinct may be to focus primarily on the services you offer. However, this approach will do little to cultivate trust and longstanding appeal to your audience. If your content is entirely focused on what your business offers, then you have lost …
8 Ways to Get More Referrals for Your Service Business (Without Asking)
I am fortunate to receive generous amounts of referrals from my clients, contacts and friends. But asking for referrals can be awkward—both for you and your clients or contacts. There’s a lot at stake when attaching your reputation to someone else’s. That said, there are many things you can …