KVNW – Digital Marketing That Works – Toronto, Canada
In March of 2015, I left my comfortable, corporate, nine-to-five job. I was a web administrator for a major law firm in downtown Toronto. The hours were good, I enjoyed going into work every day and my co-workers were wonderful. My job was to manage the firm's website content, microsites and …
Any time I consider working with a new client to help with their digital marketing efforts, there is one key thing that I always want to know: How much a client is worth to them for a lifetime of patronage? Business is simple (but not easy!). The bottom line is determined by revenue, minus …
Every day, millions of people are clicking online ads to find products and services. Probably many more than you imagine. After all, you might be thinking, "who clicks those ads anyway"? It turns out, a lot of people. Online advertising (also known as PPC advertising or pay-per-click …
