I recently went back to using Google Apps for Business as my email hosting solution. And I’ll never go back to self-hosted services. First, I’ll explain the difference between hosted and self-hosted mail services. Then I’ll explain why Google should be your only choice. …
Why Your Website Isn’t Converting Visitors Into Leads
Websites with a singular focus on their calls-to-action and product offerings will outperform vaguely planned websites every day of the week. Your content should have a flow. Read one thing, then read/do this next. No guess work for the visitor. Below are the common ways your website is …
How Much is Too Much: The Ideal Frequency of Email Newsletters
Business owners often wonder how frequently to send out email newsletters to their subscribers. The answer depends on one thing: the value of your emails to your subscribers. If people are loving your newsletters, send them regularly and often. If your newsletters aren't packed with value, …