Digital sharecropping occurs when you build you online presence on a platform you don't own (i.e. Facebook, Google+, Medium, Tumblr, etc.) The content essentially belongs to the platform, not you. This poses quite a significant risk to your longterm interests. If one of these social media/blog …
The Simplest Digital Marketing Strategy for Small Businesses
Online marketing can yield results without sophisticated or technical skills. Below is an example of a basic online marketing strategy that small businesses owners and managers can implement today with little resources. 1) Get a decent website It doesn't need to be the most expensive or …
Inbound vs. Outbound Marketing
Below is an infographic outlining the differences between inbound and outbound marketing. Traditional marketing isn't dead. But it is outdated in many ways. And expensive. Take a look for yourself. Where do you think the greatest ROI can be found, dollar for dollar? …