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KVNW – Digital Marketing That Works – Toronto, Canada

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Pay-per-click Advertising

By KVNW

The Right Way to Calculate the ROI of Digital Marketing

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ROI of Digital Marketing

Any time I consider working with a new client to help with their digital marketing efforts, there is one key thing that I always want to know: How much a client is worth to them for a lifetime of patronage? Business is simple (but not easy!). The bottom line is determined by revenue, minus …

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By KVNW

PPC Advertising Basics: An Overview for Business Owners

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PPC Basics Overview

Every day, millions of people are clicking online ads to find products and services. Probably many more than you imagine. After all, you might be thinking, "who clicks those ads anyway"? It turns out, a lot of people. Online advertising (also known as PPC advertising or pay-per-click …

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