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As a business owner or marketer, you want your website to show up on the first page of search results for specific keywords related to your business. You know that higher rankings equal more visits to your website, and the chance for greater revenue and profits. However, the landscape is always evolving and changing and you do need an expert hand to help guide you through it.
What Is SEO?
SEO, or search engine optimization, refers to a variety of techniques and strategies that are designed to give your website a placement on the first page of search results in the “free” or “organic” results for specific keywords. Higher rankings on the search engine results pages, or SERPs, results in more visitors to your website and ultimately higher sales. All of the major search engines, including Google, Bing and Yahoo want to provide users with the most relevant results, all the time.
What Do Search Engines Want?
If you want to rank for certain keywords that relate to your business, there are a handful of effective strategies that search engines look upon favorably. These include relevant and unique content on your web pages, high speed and functionality of your website, easy navigation, consistent keyword phrases and genuine links pointing back to your website, establishing you as an authority in your industry.
What Search Engines Don’t Want
There are many different tactics that have been banned by search engines, and will get your website penalized and removed from search results. These techniques or strategies that violate a search engine’s terms of use are known as “black hat” tactics. They may give you some results in the short-term, but eventually they will ruin your online presence. They include:
- Keyword stuffing
- Purchased links pointing back to your website
- Invisible or hidden text on your web pages
- Article spinning
- Filling your web pages with ads
- Social media spam
- Content cloaking
- Doorway or Gateway pages
- Thin or shallow content
Why You Need Expert SEO Services
Trying to find your way through the maze of misinformation out there can be incredibly frustrating and time-consuming. Without the right guidance, the results are usually far below what you need to stay competitive.
With our professional SEO services, you will get comprehensive strategies and tools that will help you dominate the search results for your specific keywords. Some of our expert SEO services include:
- On-page SEO
- Content creation
- Honest link building from reputable sources
- Multi-channel optimization including social media and email
Always remember, if prospective customers aren’t finding you when they conduct an online search for keywords that relate to your business, they are finding your competitors. How long can you afford to give business away before you take action?
Common SEO Misconceptions
Most business owners and marketers don’t have the education and experience with SEO to handle their own campaigns successfully. There are also many misconceptions that become accepted as fact, and they all contribute to misguided actions and poor results.
Many business owners think SEO efforts should begin showing results immediately, and this simply isn’t true. When done correctly, it can take several months to see your site near the top of the search results pages. Many marketers also believe that recovering from a search engine penalty is a quick and painless process, but if you have hundreds of thousands of illegal links pointing to your site, or thousands articles stuffed with keywords and little else, the process could take years.
Getting Found Is Just the Beginning
Principal/Strategist at KVNW Digital Marketing
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