Digital sharecropping occurs when you build you online presence on a platform you don't own (i.e. Facebook, Google+, Medium, Tumblr, etc.) The content essentially belongs to the platform, not you. This poses quite a significant risk to your longterm interests. If one of these social media/blog …
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The Simplest Digital Marketing Strategy for Small Businesses
Online marketing can yield results without sophisticated or technical skills. Below is an example of a basic online marketing strategy that small businesses owners and managers can implement today with little resources. 1) Get a decent website It doesn't need to be the most expensive or …
What is “Growth Hacking”?
If you haven't yet heard of growth hacking, it's something you may find very interesting. Growth hacking applies to converting website visitors into sales/sign-ups/clicks etc. in unconventional but psychologically persuasive ways. There are various forms of growth hacking techniques (we'll …