If social media served only one purpose, it would be to drive people back to your website. Social media is simply an extension of your core platform. Indeed, it is a great place to share your ideas and let them spread across the internet. But your website should always be your core platform. I …
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The Simplest Digital Marketing Strategy for Small Businesses
Online marketing can yield results without sophisticated or technical skills. Below is an example of a basic online marketing strategy that small businesses owners and managers can implement today with little resources. 1) Get a decent website It doesn't need to be the most expensive or …
What is “Growth Hacking”?
If you haven't yet heard of growth hacking, it's something you may find very interesting. Growth hacking applies to converting website visitors into sales/sign-ups/clicks etc. in unconventional but psychologically persuasive ways. There are various forms of growth hacking techniques (we'll …